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bravery
Willingness to feel uncomfortable because growth and improvement come from outside the comfort zone.
excellence
Readying ourselves for when opportunity meets preparation by committing to the pursuit of better.
accountability
Acknowledging how actions impact yourself or others, and elicit a positive change.
community
Coming together with shared interests and unified goals, creating a collaborative and mutually supportive BEACH family.
hard work
Achieving a goal takes a strong effort, commitment, and grit.
Anne-Marie and Suzanne founded Beach Cheer Athletics in 2013 with a shared goal: to bring their passion for cheerleading to a new area in Toronto. Both raised in Dartmouth, Nova Scotia, they grew up during the sport's early days and have been fortunate to experience it from a grassroots level. This background fostered their deep love for cheerleading and its value. The inspiration for BCA came from Anne-Marie’s daughter, Abby, and her friends, who began tossing each other around in the schoolyard. Recognizing their need for a more structured environment, Anne-Marie and Suzanne set out to create what is now Beach Cheer Athletics. From its modest beginnings in a church basement to its current status with two dedicated cheerleading facilities, one thing has always remained constant: their unwavering commitment to children and their growth through the sport of cheerleading.
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Anne-Marie and Suzanne are dedicated to whole-child development and have cultivated a character-driven culture at BCA. They believe that true success arises from nurturing outstanding individuals through their core values of Bravery, Excellence, Accountability, Community, and Hard Work. These values not only create great athletes but also exceptional people. We don’t just talk the talk; we LIVE it. Success on the mat is a natural outcome of our intentional focus on developing each child, helping them become not only the best athlete they can be but also confident, resilient, and compassionate individuals who excel in all areas of their lives.
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BCA has earned a reputation for excellence in our industry, both on the mat and off. Anne-Marie and Suzanne have earned accolades for excellence in the cheer and business world alike. They are committed to bettering our sport through volunteering their time working for our PSO (Ontario Cheerleading Federation) to help grow cheerleading in Ontario. We have been proud to have worked with the Team Canada Academy and Team Ontario in the inaugural season, proving our professional standards are bar none. We go over and above the professional recommendations for our staff and believe in integrity ABOVE ALL else in all aspects of our business. We are very proud to be recognized as one of Ontario’s elite programs and we are thrilled to be growing fast and furiously!
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We value each and every athlete’s contribution to the team and we continue to build together as a BEACH family, fostering growth within our program for our athletes and our coaches. From our littlest athletes to our most elite, it’s amazing what happens when goals + commitment come together to make DREAMS come true!
